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Configure Market domain redirection

Market Settings and Domain Redirection allow you to control which domain customers are redirected to based on their market. This helps ensure visitors land on the correct version of your store for their region.

You can choose to follow Shopify's native domain configuration or define custom redirect URLs using GLC.

I. What This Feature Does​

Market Settings determine how customers from different countries or regions are routed when they visit your store.

With Domain Redirection, you can:

  • Redirect customers to the correct regional domain
  • Ensure consistency between market, language, and pricing
  • Prevent customers from landing on the wrong storefront

II. Access Market Settings​

Step 1: Go to Geolocation​

Go to Geolocation.

Step 2: Open Market settings​

Select the Market settings tab. You'll see your Shopify markets, their countries, their primary domain, and how URLs are assigned for each market.

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Step 3: Manage domains​

Choose a market and click Manage domains.

III. Domain Configuration Options​

In Manage domains, under How to assign URLs for this market, select how domains should be handled for the chosen market.

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Use Shopify domain settings​

When selected:

  • Customers are redirected to the domain you configured in your Shopify admin.
  • No custom URL is required in GLC.
  • Changes must be managed directly in Shopify. Click Edit on Shopify to update the domain.

Recommended if: You manage domains and markets entirely through Shopify.

Use GLC configuration​

When selected:

  • You can manually enter a custom URL for the market.
  • Customers from this market are redirected to the specified URL.
  • This overrides Shopify's default domain behavior for the selected market.

Use this option if you want to:

  • Redirect customers to a country-specific domain
  • Send visitors to a regional landing page
  • Redirect traffic to an external website

IV. Save Your Settings​

Step 1: Enter URL​

Enter a valid URL if you are using Use GLC configuration, for example example.com.

Step 2: Save​

Click Save. The redirection rules apply immediately to customers in the selected market.

Important Notes​

  • Make sure the destination URL is active and accessible.
  • Avoid redirect loops by not pointing a market back to the same domain.
  • Domain changes apply only to the selected market.
  • Each successful redirect to another market or URL counts toward your User Redirections. See How geolocation works in GLC.
  • Test your configuration with Preview your store, a VPN, or a location simulation tool.

Conclusion​

Market Settings and Domain Redirection help ensure customers are always directed to the correct domain for their market. By configuring domains at the market level, you can improve localization accuracy, reduce customer confusion, and maintain a consistent shopping experience across regions. Regularly reviewing these settings helps ensure your store continues to route visitors correctly as your business grows.

If you're not sure whether to use Shopify domain settings or GLC configuration, or visitors aren't sent to the right domain, email us at [email protected] with your market and domain details. We'll help you set it up.

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